Marketing & advertising

Mobile App Download Ad Template

An install ad that shows the app instead of describing it. A phone mockup built from editable shapes shows a real-looking home screen — greeting, a habit checklist and a progress ring — next to a headline, a one-line pitch, a star rating and App Store and Google Play buttons. No mockup files or screenshots required.

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Opens your own copy in the Liena editor — the original stays untouched. Free with a Liena account; downloads on the free plan include a small watermark.

Format: Portrait post (4:5)
Size: 1080 × 1350 px (4:5)
Fonts: Poppins, Inter
Colours
Editable layers: 29
Export: PNG, full resolution

Design details

Indigo on a pale lavender background feels friendly and techy. The phone and its screen are layered shapes, so you can edit every label inside the mockup or drop a real screenshot on top. Poppins carries headlines and UI labels and Inter handles the body copy, mirroring the look of a modern app.

Best for

App install ads on Instagram and Facebook
Launch announcements for mobile apps
Landing-page hero images and press kits
Feature update posts

How to customise it

Replace the screen content with your own app’s labels, or place a screenshot image over the white screen.
Update the rating and review count with real numbers from your store listing.
Delete one store button if you are only on iOS or Android.
Recolour the indigo to your app’s primary colour across the header, icons and ring.

Everything in this template is editable

This isn’t a flat image. The design opens as 29 separate layers you can select and change individually.

13 text layers

Double-click to rewrite. Change font (Poppins, Inter by default), size, weight, line height, letter spacing, alignment, case, colour and shadow.

10 shapes

Recolour fills with any hex or brand colour, change opacity and corner radius, or resize and rotate decorative elements.

6 icons

Recolour, resize or delete icons, and add new ones from the built-in Iconify icon search.

Layers & layout

Drag to move, resize from any handle, rotate, nudge with arrow keys, reorder or hide layers, duplicate and delete — with undo and redo.

Background & brand

Change the background colour or add a background image, and apply colours and logos from your Liena brand kit.

How to use this template

Click “Use this template”. If you’re new to Liena, create a free account first — you’ll come straight back to this design.
Edit the text, replace images and adjust colours. Changes save automatically every 30 seconds, or press Save at any time.
Export a PNG at 1080 × 1350 px. Your design stays in your dashboard to edit again later.