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Instagram Giveaway Post Template

Giveaways live or die on clarity: what can I win, how do I enter and when do I find out? This square post answers all three in order. A huge “GIVEAWAY” headline stops the scroll, the prize sits right under it next to an illustration, three icon-led steps explain how to enter, and a dark footer holds the winner date, the small print and an “Enter now” button.

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Opens your own copy in the Liena editor — the original stays untouched. Free with a Liena account; downloads on the free plan include a small watermark.

Format: Instagram post
Size: 1080 × 1080 px (1:1)
Fonts: Poppins
Colours
Editable layers: 15
Export: PNG, full resolution

Design details

Raspberry on peach gives the post energy without feeling cheap, and the deep plum footer anchors the composition. Everything is set in Poppins so the post reads as one voice. The entry steps use Lucide icons for like, follow and comment, which people recognise instantly, and the terms line is kept in the post because many platforms and regions expect it to be visible.

Best for

Follower-growth contests and milestone celebrations
Brand collaborations and joint giveaways
Launching a new product with a prize bundle
Holiday and seasonal giveaways

How to customise it

Update the prize line and replace the illustration with a photo of the actual prize.
Edit the three steps — swap an icon from the Icons tab if you ask people to share or save instead.
Put your real eligibility and closing date in the footer line.
Change the raspberry to your brand colour on the headline, icons and button.

Everything in this template is editable

This isn’t a flat image. The design opens as 15 separate layers you can select and change individually.

8 text layers

Double-click to rewrite. Change font (Poppins by default), size, weight, line height, letter spacing, alignment, case, colour and shadow.

1 image

Replace with your own upload, then crop, zoom, pan, flip, round the corners and adjust brightness, contrast, saturation or blur.

3 shapes

Recolour fills with any hex or brand colour, change opacity and corner radius, or resize and rotate decorative elements.

3 icons

Recolour, resize or delete icons, and add new ones from the built-in Iconify icon search.

Layers & layout

Drag to move, resize from any handle, rotate, nudge with arrow keys, reorder or hide layers, duplicate and delete — with undo and redo.

Background & brand

Change the background colour or add a background image, and apply colours and logos from your Liena brand kit.

How to use this template

Click “Use this template”. If you’re new to Liena, create a free account first — you’ll come straight back to this design.
Edit the text, replace images and adjust colours. Changes save automatically every 30 seconds, or press Save at any time.
Export a PNG at 1080 × 1080 px. Your design stays in your dashboard to edit again later.

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