Social media

Instagram Promotional Post Template

A square Instagram post built to sell one thing: a new menu item, a seasonal product or a limited offer. The left half carries the story — brand, headline, a short description and a call to action — while the right half is given entirely to the product photo, so the post reads in a single glance in the feed.

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Opens your own copy in the Liena editor — the original stays untouched. Free with a Liena account; downloads on the free plan include a small watermark.

Format: Instagram post
Size: 1080 × 1080 px (1:1)
Fonts: Inter, Playfair Display
Colours
Editable layers: 13
Export: PNG, full resolution

Design details

The layout splits the canvas into a calm cream text column and a full-height photo, which keeps the copy legible no matter what image you drop in. A serif headline (Playfair Display) gives the post a café-menu feel, balanced by Inter for the body and button. The circular price badge overlaps the photo on purpose: it is the second thing people read after the headline.

Best for

Announcing a seasonal drink, dish or bakery special
Promoting a single product with its price
Driving pre-orders or click-and-collect sales
Launching a limited-time menu or bundle

How to customise it

Replace the illustration with your own product photo — it is a normal image layer, so you can crop, reposition or adjust brightness.
Change the price inside the badge, or delete the badge layers if you are not promoting a price.
Recolour the terracotta accents (rule, button and eyebrow) to your brand colour in one pass each.
Edit the footer line with your address, opening hours or handle.

Everything in this template is editable

This isn’t a flat image. The design opens as 13 separate layers you can select and change individually.

9 text layers

Double-click to rewrite. Change font (Inter, Playfair Display by default), size, weight, line height, letter spacing, alignment, case, colour and shadow.

1 image

Replace with your own upload, then crop, zoom, pan, flip, round the corners and adjust brightness, contrast, saturation or blur.

3 shapes

Recolour fills with any hex or brand colour, change opacity and corner radius, or resize and rotate decorative elements.

Layers & layout

Drag to move, resize from any handle, rotate, nudge with arrow keys, reorder or hide layers, duplicate and delete — with undo and redo.

Background & brand

Change the background colour or add a background image, and apply colours and logos from your Liena brand kit.

How to use this template

Click “Use this template”. If you’re new to Liena, create a free account first — you’ll come straight back to this design.
Edit the text, replace images and adjust colours. Changes save automatically every 30 seconds, or press Save at any time.
Export a PNG at 1080 × 1080 px. Your design stays in your dashboard to edit again later.