Social media

Product Launch Countdown Story Template

Build anticipation before a drop. This vertical Story puts the product in a soft orange glow on a black background, names the drop in heavy uppercase type, and lines up four countdown tiles for days, hours, minutes and seconds. Underneath, the launch time and a bright “Set a reminder” button tell people exactly what to do next.

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Opens your own copy in the Liena editor — the original stays untouched. Free with a Liena account; downloads on the free plan include a small watermark.

Format: Instagram Story
Size: 1080 × 1920 px (9:16)
Fonts: Montserrat, Inter
Colours
Editable layers: 19
Export: PNG, full resolution

Design details

Montserrat in bold uppercase gives the title a sporty, engineered feel. The countdown tiles are separate shapes and text layers, so you can update the numbers every day of the build-up without touching the layout. Key content sits inside the safe zone, clear of the profile bar at the top and the reply field at the bottom.

Best for

Sneaker, streetwear and limited-edition drops
App, course or product launch teasers
Pairing with Instagram’s countdown sticker
Event and ticket release reminders

How to customise it

Swap the sneaker illustration for a cut-out product photo — the glow circle works best behind a transparent PNG.
Update the four numbers each day, or replace the tiles with a single date if you prefer.
Place Instagram’s countdown sticker over the button area for one-tap reminders.
Change the drop number and product name to match your release.

Everything in this template is editable

This isn’t a flat image. The design opens as 19 separate layers you can select and change individually.

12 text layers

Double-click to rewrite. Change font (Montserrat, Inter by default), size, weight, line height, letter spacing, alignment, case, colour and shadow.

1 image

Replace with your own upload, then crop, zoom, pan, flip, round the corners and adjust brightness, contrast, saturation or blur.

6 shapes

Recolour fills with any hex or brand colour, change opacity and corner radius, or resize and rotate decorative elements.

Layers & layout

Drag to move, resize from any handle, rotate, nudge with arrow keys, reorder or hide layers, duplicate and delete — with undo and redo.

Background & brand

Change the background colour or add a background image, and apply colours and logos from your Liena brand kit.

How to use this template

Click “Use this template”. If you’re new to Liena, create a free account first — you’ll come straight back to this design.
Edit the text, replace images and adjust colours. Changes save automatically every 30 seconds, or press Save at any time.
Export a PNG at 1080 × 1920 px. Your design stays in your dashboard to edit again later.