E-commerce & retail

Perfume Launch Story Template

A vertical Story for fragrance houses, beauty brands and boutique shops. The top of the canvas introduces the scent with an elegant serif name, its notes, the launch date and a pre-order button, while the bottle photo below takes centre stage with a small price badge to the side.

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Opens your own copy in the Liena editor — the original stays untouched. Free with a Liena account; downloads on the free plan include a small watermark.

Format: Instagram Story
Size: 1080 × 1920 px (9:16)
Fonts: Inter, Bodoni Moda
Colours
Editable layers: 11
Export: PNG, full resolution

Design details

The photo starts below the text and fades into a matching blush background, so the bottle is never covered. Bodoni Moda's high contrast strokes feel like a luxury label, and Inter keeps the notes clean. Deep plum is used for the button and badge, picking up the shadows in the glass.

Best for

New fragrance and product launches
Pre-order and waitlist campaigns
Beauty boutique new arrivals
Gift season promotions

How to customise it

Replace the bottle with your own product shot on a plain background.
Change the name, scent notes and launch date.
Edit the price and size in the round badge.
Add a link sticker over the button when you post.

Everything in this template is editable

This isn’t a flat image. The design opens as 11 separate layers you can select and change individually.

7 text layers

Double-click to rewrite. Change font (Inter, Bodoni Moda by default), size, weight, line height, letter spacing, alignment, case, colour and shadow.

1 image

Replace with your own upload, then crop, zoom, pan, flip, round the corners and adjust brightness, contrast, saturation or blur.

3 shapes

Recolour fills with any hex or brand colour, change opacity and corner radius, or resize and rotate decorative elements.

Layers & layout

Drag to move, resize from any handle, rotate, nudge with arrow keys, reorder or hide layers, duplicate and delete — with undo and redo.

Background & brand

Change the background colour or add a background image, and recolour any shape or text to match your style.

How to use this template

Click “Use this template”. If you’re new to Liena, create a free account first — you’ll come straight back to this design.
Edit the text, replace images and adjust colours. Changes save automatically every 30 seconds, or press Save at any time.
Export a PNG at 1080 × 1920 px. Your design stays in your dashboard to edit again later.