E-commerce & retail

Beauty & Skincare Promotion Template

A vertical promotion for beauty and skincare products that sells on ingredients and results. The product sits in a soft spotlight circle, the hero ingredients appear as pill-shaped chips, and a single benefit line sets expectations before the discount button. The layout keeps key content inside Instagram’s safe zone.

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Opens your own copy in the Liena editor — the original stays untouched. Free with a Liena account; downloads on the free plan include a small watermark.

Format: Instagram Story
Size: 1080 × 1920 px (9:16)
Fonts: DM Sans, Playfair Display
Colours
Editable layers: 14
Export: PNG, full resolution

Design details

A peach gradient and cream spotlight create a warm, glowing mood that suits vitamin C, SPF and hydration products. Playfair Display gives the headline a beauty-editorial elegance; DM Sans keeps chips and copy clean. The dark brown button contrasts strongly with the soft background so the offer is impossible to miss.

Best for

Skincare, cosmetics and wellness product launches
Discount and bundle promotions
Ingredient-led education Stories
Salon and spa retail promotions

How to customise it

Replace the serum illustration with your own product photo, ideally with a transparent background.
Edit the ingredient chips, and resize a chip’s shape if your label is longer.
Make sure any results claim matches what you can substantiate for your product.
Update the discount on the button, or change it to “Shop now”.

Everything in this template is editable

This isn’t a flat image. The design opens as 14 separate layers you can select and change individually.

7 text layers

Double-click to rewrite. Change font (DM Sans, Playfair Display by default), size, weight, line height, letter spacing, alignment, case, colour and shadow.

1 image

Replace with your own upload, then crop, zoom, pan, flip, round the corners and adjust brightness, contrast, saturation or blur.

6 shapes

Recolour fills with any hex or brand colour, change opacity and corner radius, or resize and rotate decorative elements.

Layers & layout

Drag to move, resize from any handle, rotate, nudge with arrow keys, reorder or hide layers, duplicate and delete — with undo and redo.

Background & brand

Change the background colour or add a background image, and apply colours and logos from your Liena brand kit.

How to use this template

Click “Use this template”. If you’re new to Liena, create a free account first — you’ll come straight back to this design.
Edit the text, replace images and adjust colours. Changes save automatically every 30 seconds, or press Save at any time.
Export a PNG at 1080 × 1920 px. Your design stays in your dashboard to edit again later.